Advertising for The Curse of the Were-Rabbit has been banned from the Isle of Portland, Dorset in the United Kingdom, according to The Times. For over a century local superstition has considered the word “rabbit” to be bad luck. The word is not used by the locals who use terms like “underground mutton” or “furry things” instead. Aardman Animation responds, “We understand that the word rabbit is not used in Portland and we are quite happy to respect local beliefs and not use the term in advertising for Wallace & Gromit: The Curse of the Were Rabbit, on the island. We’re therefore using a series of ads with the word ‘bunny’ instead – keeping Portland rabbit-free. But we hope local residents will… see the film”.