On its official blog, Rovio unveils its game plan for the first of 52 episodes of the new Angry Birds Toons animated series. Starting March 16, the initial episode will hit broadcast TV in international territories, including Australia, Brazil, Finland, France, Germany, India, Israel, Korea and Norway. On March 17, the series will be available via Comcast’s Xfinity on-demand channel in the U.S. as well as the Angry Birds Toons channel in the Angry Birds app.

In related news, Mashable interviews Andrew Stalbow, executive vice president of strategic partnerships for Rovio, on how the game developer hopes to expand its presence in the entertainment industry.