BusinessWeek has an in-depth article on how Disney bought Lucasfilm and what they plan to do with it. The behind the scenes piece reveals that the seed of the plan was planted at the opening of the revamped Star Tours ride in Walt Disney World where Disney CEO Bob Iger and George Lucas had a light saber dual with Darth Vader. Also included is an enlightening infographic on how Disney, masters at merchandising, monetized the Toy Story series — which could be a template for how they might handle the lucrative Star Wars franchise.