Toys R Us and DreamWorks Animation announced “World of Madagascar“, a new brand featuring toys based on characters from all three Madagascar films, now available exclusively at Toys R Us. Coinciding with the launch of Madagascar 3: Europe’s Most Wanted next week, the line includes toys from Fisher-Price, as well as a range of lifestyle products inspired by the Madagascar franchise. The new products can be seen at the ToysRUs/Madacascar website.