The LA Times reports that after more than a decade of discussions, Disney has finally been granted permission to build a theme park in Shanghai. Disney CEO Robert Iger said, “China is one of the most dynamic, exciting and important countries in the world, and this approval marks a very significant milestone for the Walt Disney Co. in mainland China”. 300 million people (about the population of the entire United States) live within a day of travel to Shanghai. “Perhaps more important, however, it would secure a beachhead for Disney to sell its products and wield its brand in a market that has tightly controlled the inflow of American entertainment through restrictions on the number of movies allowed in mainland theaters and programs beamed through television channels.”