Journey To The East, an animated sequence advertising the upcoming Olympic games in China, can now be viewed on BBC Sport. The commercial is based on the Chinese novel Journey To The West, and was produced by Damon Albarn and Jamie Hewlett, also responsible for the virtual band Gorillaz. Journey To The East will be broadcast on BBC television in the UK starting today. Thanks to ‘JustinWilliams’ on the Animated News & Views Forum for the heads up!