According to Twentieth Century Fox, the studio’s marketing campaign for Ice Age: The Meltdown is set to be one of its “most far-reaching and ambitious ever.” With a slew of media support and retail partners, the campaign aims to make the film known to filmgoers young and old. In fact, as Meltdown’s stars promote the movie on talk shows, the beloved Ice Age character Scrat will promote the film on a different show of sorts: Family Guy.

Regarding a more child-centered marketing strategy for Ice Age: The Meltdown, the film’s popular characters may be found in toy form, collectible by buying specially marked Kellogg’s products. Di-ve has the details.