I am astounded and humbled at how well my piece on the Disney art exhibition in Paris has been welcomed online – thanks especially to Mike Barrier and Didier Ghez for making very enthusiastic mentions of it on their respective blogs and to the many other people who have been linking to our site in regards to that report. It’s certainly heartening to see that it was worth all the time and effort I put in to getting it right!
Well, what’s new for us today?
• The ubiquitous Jim Hill Media is suggesting that Disney is “worried” about how to market Ratatouille. But I actually think they’re off to a great start, with a teaser that’s been playing for months now and is still getting laughs. I also think they’re on to a winner for the plain, simple reason that Ratatouille is an unknown quantity.
Nope, Ratatouille‘s main problems – apart from an overly clever title that actually has to be spelled out phonetically on the trailer and poster – is the return of John McClane and a couple of killer franchise pictures: the extremely highly anticipated Transformers and the new Harry Potter. Disney shouldn’t be concerned in the slightest about Shrek 3, nor clashing with their own sure to be blockbuster third Pirates outing for Jack Sparrow and co, but putting out a quirky family comedy about a rat in a French restaurant between such behemoth sequels as Die Hard and Potter is insane, not to mention coming so soon after Sony’s Surf’s Up, which could feed on the totally unpredicted popularity of surprise smash Happy Feet.
Whatever happened to keeping back the “special” films until Christmas? This past holiday was especially flat, for me personally. There wasn’t a decent Disney out, nor a magical series film like a Rings, Narnia or Potter. James Bond, though exciting and surprisingly fresh, came and went about a month too early, leaving the door wide open for George Miller’s dancing penguins to steal the limelight. For me, the best film of the season came right at the end: Night At The Museum, which I do urge you to see before it creeps out of theaters. What a fun, simply entertaining picture…wait! The kind like Disney used to put out at that time of year!
I think fairies could fly if done right, and hope that Lasseter can see the value in the proposed franchise. Who knows, maybe we have a Toy Story 2 situation here where the resulting film could be deemed suitable enough for a trip to the theaters?
Maybe for a Christmastime release!?