The Wrap says DreamWorks Animation has reached a pivotal moment in growth of the company — they “can get away with releasing movies that are not huge hits”. How? Diversification, including things like licensing, TV, toys, and theme parks. An investment analyst quoted pointed out that DreamWorks “has reduced its reliance on film performance by monetizing its IP in other ways. We saw this with Turbo, which had one of the worst box office performances in DWA history, but looks like it will be profitable.”
DreamWorks diversification good news for investors