Brandweek.com explains how Burger King, Pepperidge Farm, Doubletree Hotels, Perfectmatch.com, and Color Me Mine are looking to help Happy Feet dance its way to blockbuster status at the box office this November. “This movie will be targeted very broadly,” commented Gaetano Mastropasqua, svp-corporate global promotions and partner relations, global brand management, Warner Bros. Entertainment. “While it’s a family film, teens and young adults will be a strong secondary market.”