With Tron: Legacy being seen as such an anticipated movie on so many movie websites, it’s sometimes hard to remember that the original film was a box office disappointment. The New York Times looks into how Disney is doing everything in their power to make sure that doesn’t happen again with the sequel, including marketing the movie at Comic Con three years in a row. “People look to Comic-Con to guide their moviegoing decisions for the rest of the year,” said Disney’s president for production, Sean Bailey. “It’s a barometer of what’s cool.”
Marketing Tron: Legacy