As Disney is spending more on The Lion, the Witch, and the Wardrobe than they have probably ever spent on a movie before, the film’s marketing campaign, while still in the planning stages, is also positioned to be possibly the largest marketing campaign ever, according to Walt Disney Studios’ Dick Cook, IGN FilmForce reports. “Narnia offers a rich world for merchandising,” adds Andy Mooney, head of Disney’s worldwide merchandising division. “In Lord of the Rings, we designed 10 different races of characters. Here in Narnia, we have more than 60 different races, 60 different cultures, and 60 different species of creatures.”

Also of interest is that Harry Gregson-Williams (Sinbad: Legend of the Seven Seas and the Shrek films) will be scoring The Lion, the Witch, and the Wardrobe, as the composer states in an interview with Soundtrack.net. Though most of Gregson-Williams’ duties will not be carried out until principal photography ends this fall, he has already been working with some in-movie pieces, particularly Tumnus the fawn’s flute song.