Studio Ghibli has been enlisted by Marubeni Power to help in promoting their new electric power option called Plan G by adapting a 12th century manga called Chōjū-Jinbutsu-Giga Emaki, or Scrolls of Cartoons of Birds, Animals, and People, for a commercial to begin airing on April 1. Marubeni Power has posted 30-seconds of the commercial online.
According to Animated News Network, this is the first of three planned commercials Studio Ghibli is developing. The short was directed by Katsuya Kondo, character designer and animation director on Kiki’s Delivery Service and Ponyo, and producer Toshio Suzuki was the voice speaking the company name at the end. The background music is by acclaimed pianist Nobuyuki Tsujii and the tagline reads “There is a Japan I want to leave behind for future generations.”
Chōjū Giga, which depicted life as it was eight centuries ago through anthropomorphic animals, is recognized as one of the oldest known manga in the world. The emakimono, or handpainted, scrolls from which it originated are considered national treasures and can be found in the Tokyo and Kyoto National Museums. Studio Ghibli co-founder Isao Takahata is a noted fan, alongside Hayao Miyazaki, and has written a book on emaki scrolls as well as drawing inspiration from them in making The Tale of the Princess Kaguya. Scholars continue to debate whether this or the Shigisan-Engi emaki can be considered the first manga published.