Pixar story illustrator Matt Jones is working with Facebook to basically reinvent the smiley, according to Buzzfeed. “Facebook was canny enough to realize that traditional emoticons are quite bland. At Pixar we consider emotional states every day with every drawing we make. Our work is informed by the years of study we do, constantly studying people’s gestures and expressions in real life”. Jones is working on a film about emotions now known to be titled Inside Out. Director Pete Docter brought in a psychologist who researches facial expressions as a consultant. His protégé, Dacher Keltner, is working with Facebook to improve emoticons. When he heard about the Pixar film he reached out to them. Jones, working on the Facebook project independently says, “If we can crack a universal language, that will be true success. What we need to aim at is instant readability, just like what we do in cartoons”.