Disney fans are going to go crazy over this news from Inside the Magic: the Mouse House is developing a new Disney channel original movie starring the children of their most evil characters. Descendants, the article notes, is Disney’s attempt to reproduce Monster High’s success. Monster High is a popular toy and movie line following the children of famous horror monsters.

Disney describes the new brand (quite sure that toys will follow) as:

“The film takes place in a present-day idyllic kingdom, where the benevolent teenaged son of the King and Queen (Beast and Belle from Disney’s iconic Beauty and the Beast) is poised to take the throne. His first proclamation: offer a chance at redemption to the trouble-making spawn of Cruella De Vil, Maleficent, the Evil Queen and Jafar who have been imprisoned on a forbidden island with all the other villains, sidekicks, evil step-mothers and step-sisters. These villainous descendants (Carlos, Mal, Evvie and Jay, respectively) are allowed into the kingdom to attend prep school alongside the offspring of iconic Disney heroes including Fairy Godmother, Sleeping Beauty, Rapunzel and Mulan. However, the evil teens face a dilemma. Should they follow in their nefarious parents’ footsteps and help all the villains regain power, or embrace their innate goodness and save the kingdom?”

The movie will be shot in live action at the end of 2014 and will premiere in 2015. The Internet will probably be buzzing with fan speculation over what these characters will look like and their back stories-especially who would choose to marry one of the villains. Disney has unleashed a year’s worth of fan speculation and the build up will be in its favor for advertising.