Moviefone looks into the surprising opening week numbers for Escape From Planet Earth. “Here’s a kids’ film that’s not based on a familiar title or franchise, one without A-list stars in the leads, made by off-brand animators (Rainmaker Entertainment, which had never made a theatrical feature before) for an indie studio (The Weinstein Company), with marketing below the radar, no screenings for critics, and a nasty stench from the legal battle that kept the movie out of theaters for two years… So what’s behind the surprising success”?