The Wall Street Journal looks at the profitable relationship between Universal Pictures and animation studio Illumination Entertainment. While Illumination has only produced three films so far (Despicable Me, Hop, and The Lorax), each has been an unqualified hit, especially when their relatively small budgets are taken into account. Illumination has a $75 million budget target. Combined the slate so far has raked in over $800 worldwide with The Lorax just getting started after a $70 million opening weekend. In addition to upping the film side of Universal’s business the properties could potentially be a boon to their parent company’s other ventures, such as theme parks and cable channels.