The L.A.Times reports that DreamWorks has bought Classic Media for $155 million. DreamWorks Animation Chief Executive Jeffrey Katzenberg said, “Classic Media brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation’s franchise business, and we plan to leverage it across our motion picture, television, home entertainment, consumer products, digital theme park and live entertainment channels.” Classic Media holds the rights to over 450 properties including Frosty the Snowman, George of the Jungle, Rocky & Bullwinkle, Casper the Friendly Ghost, VeggieTales, Lassie, and The Lone Ranger.
DreamWorks buys Classic Media