Time’s Technologizer column has jokingly named Oswald the Lucky Rabbit the “King of E3 2012”, due to the attention he is being given by Disney at the popular electronics conference. With the upcoming game, Epic Mickey 2: The Power of Two, scheduled to drop on November 18 — Mickey Mouse’s 84th birthday — the studio is going all out: handing out Oswald-ear hats customized with attendees’ names like at the Disney parks with Mickey hats, enormous images of Oswald and Mickey decorating the halls, and, of course, game play booths.