While the Packers won the game, FOX was the big winner with 30 second ads during the Super Bowl last night going for $3 million! Among them were spots for upcoming films, including animation like Rio, Kung Fu Panda 2, Rango, and Mars Needs Moms, some comic inspired properties like Thor, Cowboys and Aliens, and Captain America, and other special effects blockbusters like Transformers 3 and Pirates of the Caribbean 4. Box Office Mojo has links to all the trailers aired during the big game.