DreamWorks is readying an online virtual world based on the Kung Fu Panda franchise, according to USA Today. Launching next year, the browser based Kung Fu Panda World is aimed at 8-12 year olds and will feature games and activities. Rick Rekedal, head of production of DreamWorks Animation Online, said, “Just like Po the Panda was a fan of kung fu but didn’t fit those typical, traditional kung fu styles, he found his path and unlocked his hero within. And that is what we want kids to feel like.” The virtual world will be subscription based.
Kung Fu Panda virtual dojo coming soon