DreamWorks Animation plans to launch a fairly modest licensing program behind Madagascar: Escape 2 Africa later this fall with a new videogame, toys, apparel and home decor, according to Variety. But the Madagascar film franchise, just like Fox’s Ice Age ‘s, has yet to translate in equally impressive consumer product sales. Hoping to come closer to Disney’s Cars success story, Fox plans a cross-category licensing program for the dinosaur-themed Ice Age 3: Dawn of the Dinosaurs, hoping the July vs. March release will also help boost merchandising sales.