Coming Soon! reports that Regal Entertainment Group and RealD 3D announced a deal that calls for a rollout of 1,500 RealD 3D screens, bringing the RealD 3D screen count to over 3,500. The rollout will allow most U.S. markets to have 3D capability. DreamWorks Animation CEO Jeffrey Katzenberg commented that this new deal “marks a defining moment for the greatest transformation in movie-going in 70 years. The future of cinema comes to theaters in 2009.” Walt Disney’s President of Distribution Chuck Viane added that “Disney has been a pioneer in producing groundbreaking 3D motion pictures, and has an ambitious slate of projects starting with the November release of our newest animated feature, Bolt.” Fox’s President of Domestic Distribution Bruce Snyder concluded that “with Ice Age 3: Dawn of the Dinosaurs and James Cameron’s Avatar both being released in the not so distant future in the 3D format, we at Fox clearly believe in the 3D process as the next great thing in the movie-going experience. We are currently deep into the negotiation with DCIP to keep the digitalization of theaters moving forward. And we are thrilled that RealD and Regal have joined together to make 3D viewing a reality on a nationwide basis.”
Regal & RealD rolling out 1,500 more 3D screens