CNBC reports that the film studio DreamWorks has teamed up with Intel to create “next generation digital 3D animation”. The alliance was established in order to benefit both partners; DreamWorks hopes to speed up their production processes by putting Intel technology to use, while Intel plans to use Dreamworks to test new technology specifically intended for film and video. However, the downside of creating 3D films is also mentioned in the article; audience members will have to pay several dollars extra than they would for a traditional film. Despite this, both company’s CEO’s are confident that 3D is the way to go, believing that the positive aspects of the technology far outweigh any of the negative ones.