In an summarization of recent toy sales, MSNBC notes that with her Fairytopia line, including computer animated films, Barbie found her domestic popularity down 21 percent in the first quarter. That drop contrasts to the 2 percent growth seen internationally for the brand. In the meantime, Disney Princesses continued its steady stream of success, while Cars merchandise drove Mattel’s entertainment-related toy business to a 59 percent sales increase.
Toy biz more than child's play