The Financial Times reports that on Wednesday, Walt Disney became the first major Hollywood studio to completely phase out cigarette smoking in its films, saying smoking scenes in future Disney-branded movies would be “non-existentâ€. In a letter to Edward Markey, chairman of the House sub-committee on telecommunications and the internet, Bob Iger, Disney’s chief executive, said the company would also “discourage†depictions of smoking in films made by its other studio labels, which make films for older audiences, such as Miramax and Touchstone.
Disney bans smoking