“Visual Resource today announced the launch of A World of Barriers, a Web tour created for Adobe Systems Incorporated, highlighting the features of their new Acrobat 8 Professional product, specific to marketing professionals. The project puts every facet of the agenc’s multi-talented animation team on display.”
San Francisco, CA March 20, 2007 – Visual Resource today announced the launch of A World of Barriers, a Web tour created for Adobe Systems Incorporated, highlighting the features of their new Acrobat 8 Professional product, specific to marketing professionals. The project puts every facet of the agency’s multi-talented animation team on display.
The World of Barriers Web tour is modeled after a 50s-era educational video and features the functionality of Acrobat 8 Professional. The six-minute flash animation is hosted by a quirky, academic lab technician, who navigates the user through common marketing pitfalls and demonstrates the ways in which Acrobat 8 Professional can improve the process. The entire piece is wrapped in a grainy, reel-to-reel filmstrip package that entertains as well as educates users about the product in a positive light. The unique format is tailored to appeal to marketing professionals worldwide. All character development, storyline, and music were developed by the Visual Resource creative team.
“We were thrilled to have the opportunity to create such a high profile piece for Adobe,” said Kellyann Lamb, President of Visual Resource. “The Acrobat 8 Web Tour gave our creative team another chance to step away from the ordinary and generate a unique product aligned to meet our clients’ sales and marketing objectives. We look forward to leveraging our interactive prowess to partner with Adobe on future projects.”
Although the style of the piece is a first for Adobe, it is only one in a diverse portfolio of original flash animation pieces Visual Resource has produced for other large technology companies, including Hitachi Global Storage Technologies and PayCycle. Visual Resource was recently awarded second place in the 2006 Semi-Annual American Design Awards for a Flash animation piece created for Hitachi Global Storage Technologies called “License to Read,” available at www.hitachigst.com/license2read.
Adobe approached Visual Resource with the idea to create a visually appealing, viral piece that would stand out and catch the eye of marketing professionals all across the globe. Adobe selected Visual Resource for their creative style and original ideas, hoping to move away from the standard “Web demo” format typically used to educate users about new products.
“The A8 Web Tour is unlike any interactive piece we’ve ever done before at Adobe,” said Karen LeFever, Manager, Interactive Design and Demos, Adobe WW Marketing Communications. “We needed an entertaining and informative piece that would capture the attention of the media-saturated marketing professional, and we think we’ve accomplished that through the creativity and style exhibited in this one-of-a-kind animation.”
A World of Barriers will be housed on the Adobe corporate Web site and can be viewed by visiting: www.adobe.com/products/acrobat/solutions/marketing/
About Visual Resource
Visual Resource is a creative marketing agency based in San Francisco and founded in 1999. The agency provides strategic planning, creative development and production services to a wide range of clients including Hitachi Global Storage Technologies, Gap, Adobe, and Stanford’s Graduate School of Business. The agency is focused on solving tough business challenges with creative marketing solutions that compel consumers to action. To learn more about Visual Resource, go to www.visualresource.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
