Post Magazine briefly looks at the making of a new advertisement for Wal-Mart’s in-house pharmacy. Designed by the visual effects specialists at Steele, the 30-second spot may likewise be viewed at the website. “The concept of the ad was to show what moms and their families would do with the extra time they save by shopping at Wal-Mart’s pharmacies. Rather than shoot footage of families enjoying leisure-time activities, the decision was made to visualize such activities out of pills.”