Promoting Sony Pictures’ Open Season, Moviefone, through Deep Focus, provides a behind-the-scenes look at the technology used to bring the film to life.

Update: Coming Soon informs that Open Season will be released simultaneously in IMAX 3D and conventional theaters, on September 29, 2006. “The amazing immersive quality of IMAX 3D will give moviegoers an opportunity to experience the first full-length animated motion picture from Sony Pictures Animation in a very special way,” said Rory Bruer, President of Domestic Distribution Releasing. “This is a format that has proven especially successful with family features, and the IMAX theatre network helps generate incremental revenue for event titles such as Open Season.”