The New York Times takes a look at the current competition challenging Nickelodeon’s dominance in younger viewers. For the time being, the network’s largest rival is the Disney Channel, whose ratings have surged thanks to High School Musical, The Cheetah Girls and series Hannah Montana. In response, Nickelodeon is preparing new online ventures and live-action films, as well as such animated shows as El Tigre and Barnyard TV.
Nickelodeon meets competion from familiar faces