Business Wire through Yahoo! Finance indicates that the Little Mermaid Platinum Edition DVD sold over 4 million units in its first week. Sales show this to be the largest October debut for an animated film on DVD. Furthermore, the Mermaid DVD sold more copies in its premiere than any of its Platinum Edition cohorts. “The Little Mermaid is one of the treasures of the Disney vault and it is wonderful to see so many of our consumers respond to this long-awaited release making it the most well received Platinum title yet,” responded Bob Chapek, President of Buena Vista Worldwide Home Entertainment. “The remarkable success of this film on DVD is a testament to the timeless and cross-generational appeal of this cherished classic. It also presents strong evidence that DVD and the Digital space can coexist in a healthy and dynamic environment… and that is good for the industry overall.”