Reuters via Yahoo! News Signapore focuses on the past, present, and future of the Curious George brand. The article also notes that with the inquisitive chimp investigating theaters next weekend and televisions this fall, Universal Studios Consumer Products Group is hoping to make Curious George a merchandise giant. “From a merchandising standpoint, we’re aiming at 3- to 7-year-olds,” explains Beth Goss, executive VP at Universal Studios Consumer Products Group. “The brand essence of George is his curiosity. I think that’s the story you’ll see in the movie and it’s the essence of the TV series, which is all about teaching early math and science. George is unique in that we haven’t in a long time had a title with such a young focus.”

In other Curious happenings, the Internet Movie Poster Awards has the newest one sheet for Curious George, while Hollywood.com has an abundance of pics from the movie’s premiere. The event was held last Saturday, January 28th.