Following is the full press release from Starz Entertainment Group regarding the broadcast of Jennifer Shiman’s parodies of famous movies re-enacted by animated bunnies . . . and always in 30 seconds:
For Immediate Release
BUNNY-PALOOZA HOPS ONTO STARZ ON DEMAND IN AUGUST
Viewers Can Watch Entire Library of 30-Second Bunny Parodies, Text to Vote for November Premiere
Englewood, Colo., July 24, 2006 – You will believe bunnies can fly … and play golf … and be “King of the World” as Starz On Demand announces Bunny-Palooza, a special opportunity throughout August to view the entire series of the channel’s own highly popular bunny parodies. For the first time ever, Starz On Demand viewers will have the chance to watch all of the 30-second Bunny Theatre re-enactments, including the premiere of the much anticipated Office Space parody, at the same time in the same place: Starz On Demand. Bunny-Palooza will feature all of creator Jennifer Shiman’s masterpieces including Superman, Brokeback Mountain, Pulp Fiction, Caddyshack and Titanic.
Besides watching their favorites, viewers will get the chance to decide which film will be “bunnified” next for release in November. Bunny lovers can text message their choice of Silence of the Lambs, Fight Club, 2001: A Space Odyssey or Gone with the Wind to vote for the November premiere.
“The bunnies and I have been debating which film to tackle next, and we finally decided – after sharing a carrot – that we should let the viewers decide,” said Shiman. “Bunny-Palooza on Starz On Demand, lets them catch up on what the bunnies have already done before deciding what they’ll do next.”
The bunny spoofs kicked off in 2004 when Starz commissioned Shiman to create bunny-featured shorts of Freddy vs. Jason, Scream and Texas Chainsaw Massacre as part of its “Hare-Raising Halloween Marathon.” Since then, Starz and Shiman have partnered to develop a new bunny parody premiering each month. Each parody debuts exclusively on Starz On Demand and later on Shiman’s website www.angryalien.com. In all, the 30-second re-enactments have been viewed more than 18 million times.
“Bunny-Palooza is perfect for Starz On Demand because the service is all about giving our subscribers choices, and we’ve seen they choose to watch the bunnies again and again,” said William Hoagland, vice president of on demand services.
Starz Entertainment Group LLC (SEG) is a premium movie service provider operating in the United States. SEG offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 14.6 million and 26.4 million subscribers respectively. Starz Entertainment Group airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HDTV, Starz On Demand and VongoSM. Starz Entertainment Group is a wholly-owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group, www.starz.com.