An interesting article from The Business Standard covers the growing trend of performing voicework for animated characters in India. “Ronnie Screwvala, chief executive officer (CEO) of UTV Software Communications, which has so far created 300 episodes of animations, said, ‘Of late voice-over has become a hot part-time profession for so many people as it helps one to meet inner creative demands and also to make some money to meet extra expenses in life. These people sometimes reach us through references of the existing voice lenders and also sometimes they simply walk-in following which we record their voice and preserve in voice albums for future reference.'”