Found at eBay is the latest one sheet for Chicken Little. Though the title character is in the same pose as seen in the previous teaser poster, the setting and title font have been changed to give the poster a feeling similar to that of posters for past CGI hits, such as Monsters, Inc. and Ice Age. In fact, the title font for Chicken Little has been changed on the film’s official website as well, including all downloads and images. Replacing the original, lower-case font is one that reflects more of an adventure feel. Meanwhile, commercials for the “chick flick” have already begun airing, beginning with “Chicken Riddle” segments on the Disney Channel.
Little marketing change