Business Wire indicates that since its release on Tuesday, The Lion King has sold more than 3 million VHS and DVD copies, thus placing it on the path to becoming the best-selling direct-to-video release of all time. “Disney has traditionally dominated the direct-to-video industry, so it is no surprise that The Lion King will continue to build upon that success,” said Bob Chapek, President of Buena Vista Home Entertainment. “With the tremendous support by both retail and consumers, these incredible sales figures reinforce the admiration that audiences have for this wonderful franchise and for our Disney Video Premiere movies in general.” The previous owner of the “best-selling direct-to-video release” title was The Lion King‘s predecessor, The Lion King II: Simba’s Pride. Thanks to Toon Zone for the notice.