Check out the Big Cartoon Database to read about some Spongebob Squarepants Valentine cards that have raised quite a few eyebrows. Also, the website reports that, according to adweek.com, Nickelodeon and Paramount are set to spend as much as $150 million in marketing and media support to advertise SpongeBob SquarePants: The Movie, coming to theaters November 19. Partner tie-ins include Spongebob-themed Pop-Tarts and Eggo waffles from Kellogg’s, a $20 million Mitsubishi ad effort backing the picture by Deutsch/LA of Marina del Rey, California and, in the fourth quarter of this year, movie character displays at Burger King and ads from Mattel for tie-in toys. Premiering in April will be two live websites: one family-themed one, and an “unofficial” blogger site that adults will have to find themselves. “SpongeBob really skews from 2 to 80, and a third of the products are sold to adults. We know the kids will come, so the tonality [of the marketing] will be college-age-directed,” said Pam Kaufman, SVP of marketing at Nick in New York.
Spongebob's Valentine surprise and movie news