CNN.com reports that MTV has ordered an animated pilot for Hef’s Superbunnies, a collaboration between cartooon veteran Stan Lee’s newly launched Pow! Entertainment and Playboy’s Alta Loma Entertainment division. Hefner’s name and likeness will be featured in the pilot, as he also might provide the voice of his cartoon alter ego. It was Lee who thought of the show, which he then brought to Hefner’s attention. “Stan and I go back a long ways, and he simply felt it was time for me to reveal my secret identity,” Hefner said. “You all know me as the editor in chief and publisher of Playboy. But late at night when everyone assumes I’m in the grotto living the good life, I’m out there with the Superbunnies fighting evildoers.”