The Internet Movie Database reports that Jeffrey Katzenberg holds NBC’s promo department responsible for any negative buzz regarding the DreamWorks-produced Father of the Pride. Responding to the negative reaction that the series received from advertisers after they were shown a preview of the show earlier this year, Katzenberg states, “I think NBC has one of the most incredible and most successful promo departments of anybody in television today, but, unfortunately, they had never worked on a show like this before, so they struggled to find a good promo. Whatever ended up being shown at the upfronts, by their own standards and goals and ambitions, fell short. So we paid the price for that.”