Below is a transcript of a Buena Vista Home Entertainment press release announcing new “ease-of-use” DVD features that will be appearing first on Disney’s The Three Musketeers.
FOR IMMEDIATE RELEASE
Breakthrough DVD Technology
From Buena Vista Home Entertainment
New DVD Innovations Put Viewers In Control
Premiering On Disney DVDs In August 2004
BURBANK, Calif., June 25, 2004 – Buena Vista Home Entertainment, the leader in the home entertainment industry, announces two exclusive ease-of-use features only available on Disney DVDs. Disney’s FastPlay is a new patent pending technology that allows viewers to experience all of the DVD magic without ever touching their remote. For viewers who prefer to navigate, the new EasyFind menus
easily guide viewers to their favorite set up options and bonus features.
These innovative new technologies will first be available on the animated The Three Musketeers, starring Mickey Mouse, Donald Duck and Goofy, on Disney DVD August 17, 2004. Following The Three Musketeers, Disney’s FastPlay will be included on select Disney DVDs. Disney’s EasyFind menus will appear on all Disney DVDs after its debut.
Disney’s FastPlay puts viewers in control of how they watch their DVD. Once the disc is inserted into the player, Disney’s FastPlay starts to play automatically, allowing viewers to sit back and relax. Disney’s FastPlay will automatically play back select previews, the feature presentation and select bonus features.
Disney’s EasyFind menus are an exclusive new menu system available only on Buena Vista Home Entertainment DVDs. EasyFind menus provide consistent categories and graphic icons for easy identification of bonus material features. EasyFind simplifies the search for favorite bonus features. In addition, 2-Disc sets will feature an index page identifying all of the bonus features available on both Disc 1 and Disc 2.
Bob Chapek, President of Buena Vista Home Entertainment, says, “With our FastPlay technology, consumers, especially those with kids, will love this easier way to enjoy their DVD. The DVD does all the work, and plays back the bonus features automatically. And, if you want to navigate yourself, our EasyFind menus give you standard, consistent icons so you can quickly find your favorite bonus features on any Disney DVD you play.”
Buena Vista Home Entertainment, Inc. is a recognized industry leader. Buena Vista Home Entertainment, Inc. is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax, Dimension and Buena Vista videocassettes and DVDs.