The Family Friendly Programming Forum, a group formed mostly of advertisers to encourage the development of wholesome family entertainment on TV, has withdrawn its support of NBC’s animated series Father of the Pride, Advertising Age reported Monday. The DreamWorks series, which airs on NBC, had initially received $50,000 from the group. Kaki Hinto, who is co-chairman of the forum, told the trade publication that NBC had been “responsible” for informing the group that Pride would be “taking an adult turn and we agreed to eliminate that project from the script development fund.”
Ad Buyers Not Proud of Pride