Jim Hill is back with his latest Why For? column over at his website today, with an interesting look at Walt Disney’s relationship with Jay Ward and his characters. Seems Walt was quite the Rocky And Bullwinkle fan, an admiration that Ward failed to return Disney’s way. Plus a look at the battle between DisneyLand’s A Bug’s World and Caterpillar Inc, and how the merchandise department “helped” shape the look of the prehistoric beasts in Disney’s 2000 animated film Dinosaur.