In an interview with Silver Bullet Comicbooks, Michael Silberkleit, the son of MLJ (Archie Comics) founder Louis Silberkleit, states, “We are very excited with the Betty & Veronica Miramax film. The film will show our characters in situations similar to those in which they appear in our comics and thus will be familiar to the millions of Archie comic readers over the past 60+ years. Miramax is an A+ company and we are proud to be associated with them. We have started a new entertainment company called Archie Comics Entertainment, LLC. We have brought on board Allan Graffman, an executive with a great track record, to be President of this company. Allan’s is playing a leadership role to landing us movie, TV and licensing deals, working with Chuck Grimes, our long time counsel and CEO of the new company.”