Finding Nemo has broken “the record for opening-day sales of home video with 8 million units sold in North America” according to Video Store Magazine Online. The previous record was set by Monsters, Inc. last year with first-day sales of 5 million units. “Based on its first-day success, Finding Nemo is on track to become the best-selling home video of 2003 and the top-selling DVD of all time, company executives said”. DVDs made up 80% of the first-day sales. Consumers may have trouble finding Nemo. “According to Bob Chapek, president of BVHE, some 25 million units were shipped into the retail channel, based on record pre-orders, and that’s going to make copies of Nemo hard to find this weekend”.