Bunnies and dragons unite for Disney Consumer Products

Following in the footsteps of brands such as “Disney Princess” and “Disney Fairies,” new franchises arrive in the form of “Disney Bunnies” and “Disney Dragonkind.” Looking to opposite sides of the family-friendly spectrum, “Bunnies” appears geared toward much younger fans than “Dragonkind.” Furthermore, while “Bunnies” presents Thumper and his relatives in their well-known, cuddly representations, “Dragonkind” reimagines some of Disney’s most famous dragons in physiques fiercer than that seen in their films. Mushu from Mulan, for example, is no longer ” … travel-sized, for your convenience” – by far. Jim Hill Media displays pictures of “Bunnies” books and “Dragonkind” sculptures.