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DreamWorks' gambling on grabbing the lion's share

When DreamWorks’ animated comedy Father Of The Pride comes to NBC this fall, studio chief Jeffrey Katzenberg is hoping that the show will be an immediate hit – especially with a price tag of up to $2.5 million per episode, making it one of the most expensive half-hour TV series ever! The {{link http://www.nytimes.com/2004/04/12/arts/television/12DREA.html New York Times}} (free registration required) speaks to Katzenberg and NBC head Jeff Zucker about the challenges and the risks of such a show.

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