Despicable Me 2, Ninja Turtles top summer toy sales

by Josh | August 24, 2013 12:55 am

despicable me 2 fart gunWhile animation may have suffered[1] at the box office this summer, The Hollywood Reporter[2] notes that it thrived in the toy aisles of retail stores. Thinkway Toys’ line of Despicable Me 2 merchandise – the Fart Gun being a particular highlight – sold out in the UK before the movie even hit theaters. And with the popularity of Nick Jr.’s series declining, Disney Junior found mega-success with Sofia the First toys. However, the picture wasn’t all bleak for Nickelodeon: toys inspired by its computer animated Teenage Mutant Ninja Turtles series flew off shelves. Even box office under-performers such as Turbo, Planes and The Lone Ranger enjoyed robust toy sales. Overall, U.S. toy sales will hit about $22 billion this year, with a quarter coming from toys based on movies and TV shows.

Endnotes:
  1. suffered: http://animatedviews.com/2013/too-many-animated-movies-the-debate-continues/
  2. The Hollywood Reporter: http://www.hollywoodreporter.com/news/despicable-me-2-fart-blaster-609108

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