Brave opens

by James | June 22, 2012 3:18 pm

Disney/Pixar’s Brave opens today in a Pixar record 4,164 theatres according to Box Office Mojo[1] — and two-thirds of those theatres will be showing it in 3D. It’s earned a fresh 73% rating from Rotten Tomatoes[2] with the critical consensus being that while it “may not live up to the lofty standards of the Pixar brand” it does offer a “rousing, funny fantasy adventure with … surprising depth”. Box Office Mojo[3] projects the film will easily top the weekend with $64.7 million, giving Pixar its 13th-straight first place debut. Box Office Prophets[4] predicts a similar weekend placement with $59.7 million.

Endnotes:
  1. Box Office Mojo: http://boxofficemojo.com/counts/chart/?yr=2012&wk=25&p=.htm
  2. Rotten Tomatoes: http://www.rottentomatoes.com/m/brave_2012/
  3. Box Office Mojo: http://boxofficemojo.com/news/?id=3467&p=.htm
  4. Box Office Prophets: http://www.boxofficeprophets.com/column/index.cfm?columnID=14996&cmin=10&columnpage=2

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