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Dragon tops box office

According to Variety, DreamWork’s How To Train Your Dragon topped the box office last weekend with an estimated $43.3 million intake. While these numbers didn’t exactly signify a mega-hit, the gross was enough to knock Disney’s Alice In Wonderland from first place and met industry expectations. 3D showings of Dragon helped boost its opening weekend, with 65% of ticket sales coming from these screenings of the film. Overseas, the movie is doing well, with an accumulation of around $42 million thus far. Marketers hope that upcoming spring breaks for schoolchildren and the Easter holiday will aid in helping Dragon overcome its $165 million budget, though the release of Clash Of The Titans next weekend may cause a drop in the number of 3D theaters the animated film is showing in.

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