Disney teams with Sony again for home 3D

by Ben | September 9, 2010 4:53 am

After arguably providing the strongest studio support for its fledgling Blu-ray format, Disney is again to team with electronics giant Sony, this time to provide “consumer and retail education, promotion and marketing support for in-home 3D devices and content”, according to TWICE.com[1]. The initiative is to kick off this holiday season with bundles of the $1bn grossing Alice In Wonderland on Blu-ray 3D, even though consumer and trade interest is said to be low, with many predicting that the world is awaiting the introduction of glasses-free 3D before even thinking of reinvesting in their hardware and software collections again, some for a third or fourth time.

Source URL: https://animatedviews.com/2010/disney-teams-with-sony-again-for-home-3d/

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